Designed creative print ads, transit ads, digital magazine ads, and billboard ads as part of an IMC plan for a group thesis project in the Advertising and Communications course at York University.
The IMC objective: To increase brand awareness among urban individuals aged 18-40 who value natural hair care and simplicity.
Big Idea: Naturally Yours: The Country Way!
Creative Objective: To authentically integrate "Naturally Yours: The Country Way" into the target audience's lifestyle by reflecting the brand’s core values of community, closeness, and natural living. The goal is to ensure the brand message is consistently clear across all communication channels and resonates with consumers' desire for authenticity and simplicity.
Note: While this was a group project, these examples were independently created by me. The images of the girl and horse were generated using AI.
