Created brand essence video as part of the final thesis project for the "Brand Management" course.
This video was created as part of my thesis project for the "Brand Management" course, where we were tasked with selecting an ailing brand and providing solutions to improve its current situation through effective brand management strategies. It serves as a Brand Essence video, designed specifically for internal use within the company. The video encapsulates the core values, mission, and identity of the brand, aiming to align internal stakeholders with the brand's vision and messaging. By reinforcing the brand's essence, this video helps ensure consistent communication and brand integrity across all future marketing and operational efforts.
Note: Although this was a group project, I independently created this video, with the exception of the choice of music. Additionally, all videos included in this clip were sourced from YouTube.